I had the pleasure to be responsible for the Altep's corporate brand for 10+ years. I joined Altep in 2006 and continued working trough acquisitions and mergers for over 15 years. Altep acquired several companies during my time, which gave me the opportunity to work on rebranding as well as co-branding since Altep work closely with SuperiorReview. In 2017 Altep merged with Advanced Discovery and the Altep brand changed to follow Advanced Discovery's brand, an alredy established brand, where I had the opportunity to bring my ideas and propose changes. In 2018, Advanced Discovery merged with Consilio which gave me the opportunity to work with a larger team and contribute to establishing a more corporate brand.